The Beauty Business Professional’s Guide To Digital Marketing

If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …

Stop Running Your Business Wearing Your Esthetician Hat

This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …

how to be a more profitable solo esthetician

How To Be A More Profitable Solo Esthetician

More and more estheticians are opening a solo business and don’t necessarily want to grow a team. Because you’re doing it all – you want to maximize your time to generate as much income as you can. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you have greater control over how …

How To Attract More Clients To Your New Esthetician Business maxine drake blog

How To Attract More Clients To Your New Esthetician Business

  Attracting more clients to your esthetician practice is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …

How-To-Choose-the-Right-Skin-Care-Products-For-Your-Beauty-Business

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for their beauty business. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing the Best Skincare Products For …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

financial

Essential Financial Skills For Beauty Business Owners

Many spa owners or estheticians shy away from dealing with their finances and I get it – it’s often confusing, overwhelming, and intimidating. Let’s take an honest look at your numbers and give you confidence so that small financial problems don’t turn into bigger issues. A handful of financial skills can help improve the health of your business and your …