Successful Business Owners Wear Many Hats

Stop Running Your Business Wearing Your Esthetician Hat

This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …

How-To-Be-A-More-Profitable-Solo-Esthetician

How To Be A More Profitable Solo Esthetician

While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …

how-to-attract-more-clients-to-your-new-esthetician-practice

How To Attract More Clients To Your New Esthetician Practice

I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients! To be honest, gaining traction for a new business is rarely a walk in …

How-To-Choose-the-Right-Skin-Care-Products-For-Your-Beauty-Business

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for use in your back bar and retail sales. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

financial

Essential Financial Skills For Beauty Business Owners

Many spa owners or estheticians shy away from dealing with their finances and I get it – it’s often confusing, overwhelming, and intimidating. Let’s take an honest look at your numbers and give you confidence so that small financial problems don’t turn into bigger issues. A handful of financial skills can help improve the health of your business and your …