Beauty Business Marketing During COVID-19

Marketing your beauty business is still essential even though you may not be servicing clients during the COVID-19 shutdown. Use this downtime to market your business and continue to nurture relationships with your clients.  If you continue to market your beauty business now, you’ll be top of mind when businesses begin to open. You want your appointment books filled (as …

how to remain calm during covid-19 for estheticians

How To Remain Calm And Solution-Oriented During COVID-19

Calm is not a word used to describe how most people are feeling during COVID-19 effects. This is our first pandemic in our lifetime and many of us are out of sorts — being affected by panic, fear, and uncertainty.  “Anxiety is one of the most contagious emotions — that’s why it always takes down groups of people, not just …

How To Offer Holistic Skincare Services Using Products And Equipment You Already Own

  As more consumers strive to live a healthy lifestyle, they’re also seeking holistic skincare services from estheticians. Many beauty professionals are realizing the limitations of treating skin symptoms and want to offer holistic options that handle the root cause. If you want to exceed your clients’ expectations and charge a premium for your services — this article is for …

Survival Checklist For Estheticians During COVID-19 Pandemic

Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with clients. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians are scared for their business. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a leadership …

How To Keep Passion Alive In Your Esthetician Practice

Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the clarity …

How To Launch a High-End Treatment In Your Esthetician Business

A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end treatment …

Adding Online Consultations To Your Esthetician Business

From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your business …

Earn 6 figures as an esthetician

Earn Six Figures As an Esthetician Without Wear And Tear On Your Body

You don’t have to cause wear and tear on your body in order to earn six figures as an esthetician. Working as an esthetician can be physically demanding which takes a toll on your body. That demand can limit how many clients you serve on a daily basis and how much revenue you’re able to generate. Let’s discuss ways to …

Flaws With Online Booking Estheticians Should Beware Of

Using an online booking platform sounds like the perfect way to “make money while you sleep” — but I feel it’s become a flawed system that allows clients to “choose” a skincare service prior to an esthetician analyzing the skin. A client lands on your website, reads your service menu, and clicks to book before you ever speak with them. …