[md-blog-header] We wouldn’t even think of taking profits first in our business. It’s not what we are taught! In fact, we learn the opposite in most business classes: Sales minus expenses equals profits. There is a better way to run your business! In fact, the human brain is wired for a different formula. Ready? The Profit First Formula will change …
Want New Clients? Create Raving Fans in Your Beauty Business Instead
[md-blog-header] We are obsessed with gaining new clients in the beauty industry. It’s almost become a fad. Instead, we should understand how to create raving fans to build a solid, sustainable beauty business. Many beauty professionals I know are busy (and distracted) trying to get new clients in the door. So busy that they’re not taking care of the clients …
Beauty Business Summit: The Original Luxury Event
The Beauty Business Summit is an event we’ve all longed for. Attention to detail, class, and quality education. Even though it’s just our third year, the Beauty Business Summit has become one of the most sought-after events to attend for licensed beauty professionals. It’s regarded as a one-of-a-kind conference and has been coined “a luxury event.” The Evolution of the …
Holiday Promotions To Increase Sales In Your Beauty Business
The holiday season is the busiest time for the beauty industry as many people are looking for unique and thoughtful gifts for their loved ones. While I’m not a big fan of “discounts,” I’m a firm believer in creating promotions that can add value to your clients while increasing your bottom line. Here are some unique promotion ideas to help …
Love, Connection, Education and Positive Change: The Beauty Business Summit
Attendees, speakers, and sponsors are still talking about the Beauty Business Summit several weeks after the event. When you bring people together in love and harmony, something magical happens and the attendees want to hold onto those memories and feelings for as long as they can. The common statement from many: “This event was life-changing for me.” Because of this, …
How To Respond To Angry Clients In Your Esthetician Business
It’s not “if” but “when” that you’ll come across angry or negative clients in your esthetician practice. So what can you do? Learning How To Respond Before we dig in, notice that I used the word “respond” instead of “handle” or “deal with,” since it’s easy to become reactive or defensive in this kind of situation. The last thing we …
The Beauty Business Professional’s Guide To Digital Marketing
If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …
Stop Running Your Business Wearing Your Esthetician Hat
This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …
How To Be A More Profitable Solo Esthetician
More and more estheticians are opening a solo business and don’t necessarily want to grow a team. Because you’re doing it all – you want to maximize your time to generate as much income as you can. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you have greater control over how …
5 Reasons Why Estheticians Should Attend Business Summits
As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …