[md-blog-header] A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end …
Adding Online Consultations To Your Esthetician Business
From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your business …
Earn Six Figures As an Esthetician Without Wear And Tear On Your Body
You don’t have to cause wear and tear on your body in order to earn six figures as an esthetician. Working as an esthetician can be physically demanding which takes a toll on your body. That demand can limit how many clients you serve on a daily basis and how much revenue you’re able to generate. Let’s discuss ways to …
Flaws With Online Booking Estheticians Should Beware Of
Using an online booking platform sounds like the perfect way to “make money while you sleep” — but I feel it’s become a flawed system that allows clients to “choose” a skincare service prior to an esthetician analyzing the skin. A client lands on your website, reads your service menu, and clicks to book before you ever speak with them. …
Taking Profits First in Your Esthetician Business
[md-blog-header] We wouldn’t even think of taking profits first in our business. It’s not what we are taught! In fact, we learn the opposite in most business classes: Sales minus expenses equals profits. There is a better way to run your business! In fact, the human brain is wired for a different formula. Ready? The Profit First Formula will change …
Want New Clients? Create Raving Fans in Your Beauty Business Instead
[md-blog-header] We are obsessed with gaining new clients in the beauty industry. It’s almost become a fad. Instead, we should understand how to create raving fans to build a solid, sustainable beauty business. Many beauty professionals I know are busy (and distracted) trying to get new clients in the door. So busy that they’re not taking care of the clients …
Beauty Business Summit: The Original Luxury Event
The Beauty Business Summit is an event we’ve all longed for. Attention to detail, class, and quality education. Even though it’s just our third year, the Beauty Business Summit has become one of the most sought-after events to attend for licensed beauty professionals. It’s regarded as a one-of-a-kind conference and has been coined “a luxury event.” The Evolution of the …
Holiday Promotions To Increase Sales In Your Beauty Business
The holiday season is the busiest time for the beauty industry as many people are looking for unique and thoughtful gifts for their loved ones. While I’m not a big fan of “discounts,” I’m a firm believer in creating promotions that can add value to your clients while increasing your bottom line. Here are some unique promotion ideas to help …
Love, Connection, Education and Positive Change: The Beauty Business Summit
Attendees, speakers, and sponsors are still talking about the Beauty Business Summit several weeks after the event. When you bring people together in love and harmony, something magical happens and the attendees want to hold onto those memories and feelings for as long as they can. The common statement from many: “This event was life-changing for me.” Because of this, …
How To Respond To Angry Clients In Your Esthetician Business
It’s not “if” but “when” that you’ll come across angry or negative clients in your esthetician practice. So what can you do? Learning How To Respond Before we dig in, notice that I used the word “respond” instead of “handle” or “deal with,” since it’s easy to become reactive or defensive in this kind of situation. The last thing we …