As estheticians and beauty business owners, you know how retail sales can impact your bottom line. You probably retail skincare products, but have you thought about selling modalities to your clients? High retail sales allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of all …
How To Create a VIP Spa Experience To Get Premium Clients
How often do you invest time and attention to improve the spa guest experience for your clients? The key to attracting premium clients is to create a VIP luxury experience they will never forget. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it …
How To Handle Unhappy Clients Who Ask For a Refund (and other customer service issues)
If your client is unhappy with your service and asked for a refund, would you give it? How do you handle customer service situations when a client is displeased or wants their money back? If a customer wants a refund, should we give it to them (even if we have delivered exactly what we promised) or should we adhere to …
How To Create a Skincare Brand Featuring Rachael Pontillo
It’s not always easy to stand out in business when every esthetician is offering similar products and services. What can you do to build a memorable brand that stands out from the rest? Creating your own skincare line can be a great way to separate your spa business from the masses. It can also help augment your expert status and differentiate …