Below you'll find a list of all posts that have been categorized as “business development”
One of the most important skills for beauty business success is the ability to relate to people. Get to know yourself by developing greater self-awareness and your clients and team members will receive the benefits. In order to build meaningful connections, we need to get to know ourselves on a deeper level. The more we know ourselves, the better we …
[md-blog-header] Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the …
Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …
Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …
Are you having trouble focusing on your business? Does your to-do list make you feel overwhelmed? Do you feel like you’re spinning your wheels when you attempt to cross things off of your never-ending list? If you’re like most people, the answer is probably a resounding yes! It seems like for every one thing we check off of our to-do …
Having a clear cancellation policy is essential for operating a successful beauty business. Such policy saves you time, energy, and more important – money! However, for many spa owners, crafting and enforcing cancellation policies is often more complicated and challenging than it seems. Why You Need a Cancellation Policy For Your Spa Business There’s no question that you need to …
When running your own spa business, you have to juggle many things every single day. Getting clear on your business values will certainly give you a solid foundation to help you run a successful spa. It’s easy to lose sight of the bigger picture. Or get caught up in the next latest, greatest gadget, you may find yourself a bit lost …
If your client is unhappy with your service and asked for a refund, would you give it? How do you handle customer service situations when a client is displeased or wants their money back? If a customer wants a refund, should we give it to them (even if we have delivered exactly what we promised) or should we adhere to …
Add another thing to your business building list. Learn how to increase your Google ranking so that new clients can find your business with ease. In a recent study, 8 out of 10 respondents said they use a search engine to look up local businesses before visiting a store or engaging with a service provider. How do you get high …
Gratitude is wonderful – but giving back is even better. There is nothing more fulfilling than doing something good for someone else and expect nothing in return. One generous heart and love for the beauty industry will have a positive effect on a beauty school this year. Here’s how: The Beauty Business Summit , happening October 14th and 15th in Hawaii …