Below you'll find a list of all posts that have been categorized as “business development”
It’s not always easy to stand out in business when every esthetician is offering similar products and services. What can you do to build a memorable brand that stands out from the rest? Creating your own skincare line can be a great way to separate your spa business from the masses. It can also help augment your expert status and differentiate …
Has your inbox been inundated with emails about GDPR and privacy policies lately? As an esthetician and spa owner, you may wonder what the big deal is and how GDPR affects you as a local business in the United States. If you’re like many of my clients and students, the legalese may send your head spinning. Don’t worry, this article …
Beauty schools are closing at an alarming rate which could effect the future of our industry for solo practitioners, spa owners, and manufacturers alike. It’s imperative to invest in the latest equipment and technologies to ensure success for students. Recently, I had a conversation with Malinda McHenry, my go-to person when it comes to discussing anything beauty school related, amongst …
Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …
Who doesn’t want more clients and a bank account that reflects our hard work? We want that money so that we can do the things that matter most! We need that money to keep our business alive. What if we are focusing on the wrong thing? Shift your thinking with this simple format and you can get all the clients you …
We strive for success in our spa businesses… but have you taken a moment lately to define what “success” means for you and how to achieve it? Oftentimes, we measure “success” by how much money we make. Yet, income is simply the outcome of having an amazing inner life. The truth is, you can’t build an outer world that is …
Many spa professionals I’ve spoken with have expressed how difficult it is to stay motivated while running their beauty businesses – whether they are leading a team of service providers or work alone. When we feel inspired – we are motivated to do what it takes to improve the areas of our life. Building a business is not easy. It …
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
Yelp remains to be a hot topic in the beauty industry – do you love it or hate it? You may wonder, is it worth the time and effort to set up your Yelp business listing? And can you get more clients by using Yelp? Why Yelp? Yelp gives you the opportunity to get more exposure to a local clientele …
We have had many questions come in regarding the Beauty Business Summit happening in Hawaii this October. We wanted to provide answers in an FAQ Blog to help you prepare and get excited about attending the summit on the beautiful island of Oahu! The Beauty Business Summit is a 2 day event. Oct 14 and 15, 2018 9am-5pm Successful …