Below you'll find a list of all posts that have been categorized as “business development”
You’ve noticed the buzz about the Beauty Business Summit happening in St. Petersburg, Florida this October and you really want to go. How do you convince your boss to send you? There is a specific way to ask your boss to achieve that nod of approval by explaining the benefits first. Follow these 5 tips to convince your boss to …
Client building is the most common challenge I hear amongst estheticians. This article is part 2 of a series based on ways to build clientele to boost your business. In this post, we offer 3 simple ways to help you build clientele and keep that momentum going. In the previous article, we discussed how networking is one of the most …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …
Writing a mission statement for your spa business may feel hard to do at first. Here’s what you need to ask yourself to craft a meaningful mission statement: What are you on a mission to do? What is your objective? (Something that you’re trying to overcome.) What will happen when you achieve your mission? How will you help change the …
The holiday season is fast approaching and this is the time of year many spa owners are crunching to make their revenue goals before year end. You can absolutely increase sales by hosting a spa event. Sure, it’s nice to gather clients for a party, but your main objective should be to create community awareness, gain new clients, and sell …
Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …
You may find it baffling that an “evening ritual” has anything to do with your business. But it does. This evening ritual I’m talking about has fallen to the bottom of our never-ending to-do lists because it hasn’t been respected in our culture. However, I’ve found that it’s also one of the most important things you can do if you …
For spa owners, the Summer Slump – or the slow down that happens in July & August can cause stress and anxiety – especially if you’re not prepared. If you’ve been in business for a few years, you probably have figured out when the slow time for your practice occurs. For many spa owners or estheticians, it’s July and August. …
Many estheticians and spa owners struggle with generating profits from their retails sales. I once coached a spa owner who was having the same challenge and we made ONE small change to her business. All of a sudden, her retail sales went up dramatically. That’s not an isolated case either. I have coached many spa owners and their teams. Just …