If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …
How To Attract More Clients To Your New Esthetician Business
Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …
How To Use Social Media to Grow Your Beauty Business
As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …
A New Approach To Marketing Your Beauty Business
The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …
Referral Marketing For Spa Business: Stop Being The “Best-Kept Secret”
Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …
Your Business Values: Foundation For A Successful Spa Business
When running your own spa business, you have to juggle many things every single day. Getting clear on your business values will certainly give you a solid foundation to help you run a successful spa. It’s easy to lose sight of the bigger picture. Or get caught up in the next latest, greatest gadget, you may find yourself a bit lost …
How To Handle Unhappy Clients Who Ask For a Refund (and other customer service issues)
If your client is unhappy with your service and asked for a refund, would you give it? How do you handle customer service situations when a client is displeased or wants their money back? If a customer wants a refund, should we give it to them (even if we have delivered exactly what we promised) or should we adhere to …
The Secret Weapon To Increasing Google Ranking For Your Beauty Business
Add another thing to your business building list. Learn how to increase your Google ranking so that new clients can find your business with ease. In a recent study, 8 out of 10 respondents said they use a search engine to look up local businesses before visiting a store or engaging with a service provider. How do you get high …
How Facebook Algorithms Changes Affect Beauty Industry Marketing
Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …
Winning the Social Media Marketing Game For Your Beauty Business
Have you ever felt like your social media marketing efforts are just shouting into the void, only to hear crickets in return? In today’s digital age, the beauty and spa industry has seen a seismic shift towards online platforms. Social media has become the modern-day word-of-mouth, with over 4.9 billion users worldwide. It’s no longer just a place to share …