No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …
How To Choose the Right Skin Care Products For Your Beauty Business
Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for their beauty business. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing the Best Skincare Products For …
How To Use Social Media to Grow Your Beauty Business
As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …
Your Business Values: Foundation For A Successful Spa Business
When running your own spa business, you have to juggle many things every single day. Getting clear on your business values will certainly give you a solid foundation to help you run a successful spa. It’s easy to lose sight of the bigger picture. Or get caught up in the next latest, greatest gadget, you may find yourself a bit lost …
How To Handle Unhappy Clients Who Ask For a Refund (and other customer service issues)
If your client is unhappy with your service and asked for a refund, would you give it? How do you handle customer service situations when a client is displeased or wants their money back? If a customer wants a refund, should we give it to them (even if we have delivered exactly what we promised) or should we adhere to …
GDPR Compliance For Estheticians and Spa Owners
Has your inbox been inundated with emails about GDPR and privacy policies lately? As an esthetician and spa owner, you may wonder what the big deal is and how GDPR affects you as a local business in the United States. If you’re like many of my clients and students, the legalese may send your head spinning. Don’t worry, this article …
Fuel Your Beauty Business By Crafting a World Class Interior Life
We strive for success in our spa businesses… but have you taken a moment lately to define what “success” means for you and how to achieve it? Oftentimes, we measure “success” by how much money we make. Yet, income is simply the outcome of having an amazing inner life. The truth is, you can’t build an outer world that is …
Spa Owner’s Guide To Successfully Leading a Team
So, you’re ready to take the leap from being a solo practitioner to leading a team of employees. You are excited, yet nervous. You want to do it right, but you’re not sure how to do it. You might be thinking….how do I lead? Am I a leader? Once you cross that threshold of hiring employees, your business is no …
How To Stay Motivated As A Beauty Business Owner
Many spa professionals I’ve spoken with have expressed how difficult it is to stay motivated while running their beauty businesses – whether they are leading a team of service providers or work alone. When we feel inspired – we are motivated to do what it takes to improve the areas of our life. Building a business is not easy. It …
10 Reasons Attending A Beauty Business Conference Could Change Your Life
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …